I'll tell you first off that is not and of us =(.
And that goes beyond just the U.S. More than 300 million people play basketball recreationally in China, which has a deep fascination with the Nation Basketball Leauge and its superstars. Mr. Bryant was treated like a rock star -- some might even say a god -- when he played for the U.S. team in the 2008 Olympics in Beijing.
And what of the sneaker business? The basketball shoe market is a $2.4 billion market. Between the traditional Nike brand and Nike-owned Jordan Brand and Converse, the Swoosh controls 94% market share in basketball shoes. Nike is a marketing partner of the ; NBA Adidas is a marketing and merchandising partner.